THE END IS #TRENDING
THE INTERNET WOKE AN ELDER GOD.
NOW HE NEEDS TO BE CANCELED.
#MOVIE
When a beloved influencer awakens an ancient god with a viral chant, her estranged sister and fame-obsessed boyfriend must hijack the global feed to put the monster back to sleep before it destroys the world.
#TEAM
Khepri x Deadhead
A partnership designed for cosmic horror. We combine Mark Christopher’s 20 years of marketing and IP development with Deadhead Productions' proven track record in practical SFX and physical logistics. From the script to the screen, we have the creative vision to dream it and the technical expertise to build it.
MARK CHRISTOPHER
Producer, Writer, DirectorMark Christopher is a storyteller obsessed with the intersection of the modern world and horror. After a career producing content for the world's biggest brands, he founded Khepri Films to deconstruct those very influences. Better known to the gaming world as the award-winning designer 'Christopher Grey,' Mark is now bringing his 20-year archive of interactive horror IP to the big screen, starting with The End Is Trending.Role: Creative & Revenue
CARAH CHAFIN
Producer, Cinematographer, SFXCarah Chafin is a horror native. Hailing from West Virginia, she cut her teeth in haunted houses before founding Deadhead Productions, a collective dedicated to the macabre. A multi-hyphenate Director and SFX Makeup Artist, Carah runs the Deadhead Horror Film Festival, championing the next generation of practical effects artists. She brings that same devotion to practical monsters and community-building to the team of The End Is Trending.Role: Quality & FX
DEVON JAMES
Producer, Physical ProductionDevon James is a Producer specializing in physical production and logistics. A graduate of Point Park University and a former IATSE member, Devon brings union-level rigor to independent sets. His background in negotiating labor contracts and managing logistics ensures that The End Is Trending runs on time and on budget. Now LA-based, Devon is dedicated to championing accessibility in the industry.Role: Logistics & Safety
#SYNOPSIS
When influencer SunsetTali vanishes live on stream, her fame-hungry boyfriend Ben and skeptical sister Megan launch an investigation through the lens of the social media app VidShot.They discover Tali has fallen in with the "Salt People," a Venice Beach cult using the internet to wake an elder god of oblivion. The summoning chant becomes viral, and millions inadvertently unleash the apocalypse.In a world dissolving into digital noise, Ben and Megan find that the only way to break the signal is to forge a genuine human connection. They must weaponize the very algorithm that doomed them to save the person they both love and the world.
#DIRECTORVISION
During Hurricane Helene, I watched the apocalypse unfold on TikTok. It wasn't the polished distance of CNN; it was the raw, terrifying immediacy of millions of people documenting their own survival. I felt their fear in my bones.Then came the LA fires. Watching the hills burn from my own window, I saw the inverse on my feed: distance, detachment, and jokes. The tragedy had become just another 'trend' to farm for clout.That contradiction—the terrifying power of mass attention without mass empathy is the engine of The End Is Trending. We have built a machine capable of summoning miracles or monsters. This film asks: what is the cost of feeding the algorithm and how can the algorithm save us?
#TALENT
MICHELLE BRACONI EKLUND
@SunsetTaliA Lee Strasberg-trained actor and Royal Swedish Ballet School graduate. Michelle combines the 'Influencer' aesthetic with the physical grit of a stunt performer. Fluent in three languages and trained in classical dance, she anchors the film’s physical horror with terrifying control.
JESSICA FERLAZZO
@MeganRileyA UCLA Honors grad and Stella Adler student, Jessica brings intelligence and presence to the team. With a background in competitive sports and content creation, she is a great fit as the sharp-witted investigator capable of thinking through or outrunning the horror.
RICO LEVITT
@BenjiRico brings an authentic, 'everyman' quality to Ben. The friend who tries to hold everything together. A Bay Area native and dedicated full-time actor, Rico’s performance style is built on honesty and reaction. He doesn't just play the horror; he endures it, acting as the audience’s eyes and ears as the world falls apart.
#AUDIENCE
PRIMARY: THE TABLETOP GAMER
The Profile: 25–45, educated, high disposable income.
The Habits: Actively plays Call of Cthulhu, D&D, or PbtA games. Frequent attendees of conventions (Gen Con, PAX) and local game stores.
The Consumption: Voracious consumers of physical media (Zines, Rulebooks, Vinyl) and "Lore-Heavy" franchises.
While general horror fans will enjoy the film, the Tabletop RPG community will evangelize it. The 'Lovecraftian' genre is one of the largest sectors in independent gaming, with Call of Cthulhu ranking as the #2 TTRPG in the world.This is a market that doesn't just watch content; they collect it. By leveraging Mark Christopher’s existing brand as 'Christopher Grey,' we are converting a warm audience of gamers into film backers. We aren't asking them to buy a movie ticket; we are inviting them to join a campaign.MARKET VALIDATION: ENTERING THE GOTHIC RENAISSANCE
A Massive, Growing Base: With over 50 Million active players worldwide (Source: Hasbro), TTRPGs have moved from the basement to the mainstream.
The Dominant Horror IP: Call of Cthulhu stands as the #2 RPG globally (Source: Roll20), providing a dedicated, built-in audience specifically hungry for Lovecraftian storytelling.
High-Value Backers: Tabletop gamers are the "Super-Backers" of Kickstarter, driving the category to $270M+ in annual pledges (Source: Ico Partners).
The Takeaway: We are targeting the most financially active and community-driven demographic in the entertainment industry.
SECONDARY: GOTHIC LIT FANS
The Profile: 18–45, Skews Female/Non-Binary, highly educated, heavy readers.
The Habits: Consumers of "Prestige TV" (The Haunting of Hill House, Black Mirror), dark academia literature, and graphic novels (Sandman).
The Psychology: They reject cheap "jump scare" slashers in favor of Atmosphere, Lore, and Dread.
Our secondary audience doesn't just watch horror; they study it. This demographic traces a direct line from the cosmic dread of H.P. Lovecraft and Mary Shelley to modern 'Elevated Horror' hits like The Haunting of Hill House and Severance.The End Is Trending bridges this gap. We are selling them a modern Gothic tragedy where the 'Haunted Castle' is replaced by the 'Haunted Feed.' This audience favors Deep Engagement over passive viewing—they are the fans who analyze frame-by-frame details, buy the vinyl soundtrack, and champion the film on social platforms like Tumblr and TikTok.MARKET VALIDATION:
Direct tonal comp "The Fall of the House of Usher" racked up 1.5 BILLION viewing minutes, proving that Gothic aesthetics are mainstream. There is a varifiable audience of 100M+ viewers globally that plug into this aesthetic.
The hashtag #darkacademia has over 500M views on TikTok. #cosmichorror and #eldritchhorror have spiked almost 400% year over year in 2025 (Source: BookNet). The End Is Trending fits a spiking viral aesthetic.
Horror has millions of active followers on Goodreads, Frankenstein alone has 1.8 million ratings. Modern horror readers are shifting to speculative over raw horror, reaching their highest volume in 125 years in 2025 driven primarily by female readers. Our demographic reads and our female cast will resonate with them.
TERTIARY: #FRIGHTS
The Vibe: Thrill-seekers, "Haunt" goers, and subscribers to Shudder and Fangoria.
The Habits: They prioritize Visceral Experience over plot. They attend experiential events (Halloween Horror Nights, Escape Rooms) and consume content known for high-intensity scares (V/H/S, Terrifier).
The Friction: While they typically favor fast-paced "Slashers," they are the ultimate arbiters of authenticity in the genre.
True horror fans are our tertiary audience because The End Is Trending avoids cheap jump-scares in favor of cosmic dread. However, we capture this massive segment through Production Authenticity.Practical Over Digital: In an era of CGI fatigue, this audience champions practical effects. We will leverage Carah Chafin’s (Deadhead Productions) expertise to market the film’s creature FX as a selling point in itself.The 'Found Footage' Legacy: As a Found Footage film, we tap into a lineage these fans respect (Blair Witch, Cloverfield).Process as Marketing: By releasing 'Behind-the-Scenes' content of our practical builds and stunt work, we turn the making of the monster into content that rallies the indie horror community.MARKET VALIDATION: THE HUNGER FOR "REAL"The horror streaming service Shudder surpassed 1 Million subscribers by focusing specifically on niche/indie titles. Data shows a distinct audience preference for Practical Effects (80s/90s style) over modern CGI, positioning our 'Retro-Practical' creature design as a major hook for the core fanbase.